If you watch TV and do internet surfing, you must have heard the name of TRP at some point or the other, and today in this post we will know about this i.e. what is TRP.
Surely you must have so much idea that TRP word is related to TV, because whenever TRP is talked about, it is talking about TRP of some or other TV channel.
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What is TRP, What is the full form of TRP in english
The full form of TRP is Television Rating Point . TRP is a method of checking the rating of a television, through which it is found out how many views are coming on which TV channel, which TV channel is on top, and which one is low. ranking, the popularity of the channel is ascertained through TRP
You must have often heard about many TV channels that they are adopting many tricks to collect TV channel TRP, and the higher the TRP of the channel, the more ads it gets.
And those channels charge more for ads than for smaller channels, because its TRP is higher, more people are watching that channel, due to which its value is higher.
What is measured by TRP
TRP measures the growth of TV channels, and TRP is applicable to only and only TV channels, for other platforms such as YouTube or other video station platforms, TRP does not matter.
What are the benefits of TRP
Due to TRP, it is very easy to know, which TV channel is growing so much and which channel is behind, which benefits advertisers a lot because the TV channel whose TRP is as high as It will be more, those channels will be able to reach the advertiser’s advertisement to more people, although for this the advertisers also have to pay a higher amount.
What happens when the TRP of a TV channel increases or decreases?
Whenever the TRP of a TV channel increases, the value of that channel increases greatly, which benefits the channel company a lot, because the advertisers have to pay more for their advertisement, and if that TV channel If the TRP of the channel decreases, it will have the opposite effect because if the TRP has decreased, the price of that channel will decrease and the advertiser will also not pay more amount for their advertisement.
In an article you learned what is TRP and TRP full form in English, we hope this information will prove useful for you.